Job Details

Director of Marketing

Position Number: 7112650
Location: Reno, NV
Position Type: Public Relations, Marketing and Communications

Director of Marketing

Thank you for your interest in Truckee Meadows Community College. If you need assistance or have questions regarding the application process, please contact Human Resources at (775) 673-7168 or humanresources@tmcc.edu.

Job Description

Truckee Meadows Community College (TMCC) located in Reno, NV is seeking applicants for a Director of Marketing for the Marketing and Communications (MCO) department. Reporting to the Executive Director of Research, Marketing & Public Affairs, the Director of Marketing provides strategic leadership for TMCC's institution-wide marketing efforts, and advances enrollment, increasing brand awareness, and strengthening institutional visibility through integrated marketing strategies and campaigns.

As TMCC's lead marketing strategist, the Director oversees enrollment marketing, go-to-market planning, digital and performance marketing, advertising strategy, and campaign execution in alignment with institutional priorities and division direction. This role leads the College's program-informed, audience-segmented marketing model aligned with institutional priorities, college data, and workforce demand.

The Director leads a centralized marketing team operating under an internal agency model and ensures campaigns are effectively executed across digital, creative, and media channels in alignment with division strategy and priorities.

Working in close partnership with the Director of Communications, this role advances integrated Marketing & Communications strategy and execution under the direction of the Executive Director of Research, Marketing & Public Affairs. The Director of Marketing leads campaign strategy, audience engagement, and digital marketing, while the Director of Communications leads institutional messaging, media relations, and public information, ensuring alignment with division strategy and priorities.

This is a fully in-person position based at TMCC's Dandini Campus in Reno, Nevada, supporting close collaboration with campus partners and leadership. The expected start date for this position is July 1, 2026.

The ideal candidate is a strategic and collaborative leader who leads with humility, demonstrates a team-first approach, and balances vision with execution while strengthening systems and team effectiveness.

Key Responsibilities

Marketing Strategy & Institutional Campaigns

Develop and lead institution-wide marketing strategies aligned with institutional priorities and division direction that support enrollment, brand awareness, and workforce initiatives.
Lead go-to-market planning and translate institutional priorities into targeted campaigns and audience engagement strategies.
Design and execute integrated, multi-channel campaigns aligned with recruitment and community engagement goals.
Optimize marketing channels and investments using performance data and audience insights.
Manage a sizable advertising budget, including media planning and buying across digital and traditional channels.
Establish standardized processes and prioritization systems to support program-level marketing.
Present strategy, performance, and recommendations to leadership.
Lead marketing efforts for high-profile College-wide events, collaborating with the Director of Communications and constituency groups.

Creative Direction & Digital Strategy

Provide creative direction for marketing campaigns, including video, photography, graphic design, and social media content.
Oversee digital marketing strategy, including paid media, SEO, and organic channels.
Ensure alignment between campaigns, web experience, and conversion pathways.
Partner closely with Web Services to align marketing campaigns with website strategy, user experience, SEO, conversion optimization, landing page development, analytics, and digital content governance.
Guide ongoing optimization of digital channels and content performance.

Digital Modernization, Marketing Operations & Analytics

Lead development of a performance marketing ecosystem, including campaign tracking and optimization.
Use insights from enterprise analytics tools (e.g., GA4) and marketing platforms (e.g., Google Ads) to evaluate campaign performance and inform strategy.
Build reporting systems that translate data into actionable insights.
Design and implement in-house media and creative strategy, leveraging external partners as needed to support capacity and specialized expertise.
Implement workflows and systems to support efficient marketing operations.

Program Marketing & Academic Affairs Partnership

Serve as the primary marketing partner to Academic Affairs, including deans and program leadership.
Develop targeted strategies to promote academic programs and career pathways.
Ensure visibility across programs based on institutional priorities, college data, and workforce demand.
Align program marketing with web strategy and institutional communications to support engagement and conversion.

Team Leadership & Collaboration

Direct and supervise marketing staff and content creators.
Provide leadership, coaching, and professional development.
Foster a collaborative, accountable team environment.
Partner closely with the Director of Communications and other division leaders to ensure alignment across functions.

Minimum Qualifications

Bachelor's degree in marketing, communications, or a related field; or equivalent combination of education and experience.
Five (5) years of progressively responsible experience in marketing strategy, digital/performance marketing, or campaign management.
Experience leading, supervising, and developing marketing or creative teams.
Strong understanding of brand management, with experience providing creative or art direction for marketing campaigns.
Demonstrated experience developing and executing integrated, multi-channel marketing campaigns.
Experience managing marketing budgets, media buying, and campaign performance analysis.
Strong knowledge of digital marketing platforms, including analytics tools (e.g., Google Analytics/GA4) and digital advertising channels.
Demonstrated ability to analyze campaign performance and translate data into actionable strategy.
Experience developing and executing go-to-market (GTM) strategies.

Preferred Qualifications

Experience in higher education or public sector environments, with an understanding of enrollment, academic programs, and institutional structures.
Experience managing high-volume marketing workflows, including intake, prioritization, and coordination across multiple stakeholders.
Demonstrated success collaborating with web teams and cross-functional stakeholders to plan and execute integrated digital marketing strategies in a complex organization.
Knowledge of SEO, UX/UI principles, and conversion optimization strategies.
Proficiency with creative and digital tools (e.g., Adobe Creative Suite, Canva, video editing platforms).
Experience engaging diverse and community-centered audiences.
Spanish language proficiency and/or demonstrated experience developing culturally responsive marketing strategies for Spanish-speaking and multilingual audiences.

Salary and Benefits Information:

Salary: $110,144 - $137,680, Initial salary placement will be dependent on education level and years of experience.

Perks of TIAA

Our retirement plan is beyond compare. Your 19.25% contribution is generously matched by the College. With the faculty retirement plan, you are 100% vested your first day. Sit back and watch your retirement dollars grow! All permanent employees on an annual "A" or "B" contract who are employed at least 50% full-time are eligible to participate in the NSHE retirement program unless they are members of PERS of Nevada.

Perks of Working at TMCC

Health insurance options including dental and vision - Health Insurance
19.25% retirement match in TIAA
Life insurance, long-term disability, generous annual and sick leave - NSHE Benefits
Employer-paid long term disability (LTD) at 60% of salary up to $7,500 per month-UNUM.
Sports and Fitness Center with annual or monthly membership options for employee and spouse/domestic partner.
ComPsych supports employees through life's difficult moments.
Professional Grant-in-Aid: TMCC is proud to provide a reduced-rate tuition benefit to faculty and qualified dependents. Faculty can take up to six credits per semester at a reduced rate. Dependents of faculty have unlimited credits, but in order to be eligible children must be unmarried and under the age of 24 and must receive at least 50% of their financial support from the employee and/or employee's spouse or domestic partner.
Free parking on all TMCC campus locations.
No State income tax
All full-time faculty and staff are provided with a variety of discounts and employee purchase programs.

Additional Information

Degrees

Degrees must be accredited by CHEA - and USDE-Recognized Accrediting Organizations.

If you are using education completed in foreign colleges or universities to meet qualification requirements, you must show that your education credentials have been evaluated by a private organization that specializes in interpretation of foreign education programs and such education has been deemed equivalent to that gained in an accredited U.S. education program; or full credit has been given for the courses at a U.S. accredited college or university. Any expense related to the evaluation will be the responsibility of the candidate.

Sponsorship

TMCC is not able to support sponsorship for employment. Candidates must be eligible to work in the United States at the time they begin employment.

Exempt
Yes

Full-Time Equivalent
100.0%

Required Attachment(s)

Please note, once you submit your application the only attachment/s viewable to you will be the attachment/s to the resume/CV section of the application. Any additional required attachment/s to the cover letter, references, additional documents sections of the application, will not be viewable to you after you submit your application. All uploaded attachment/s will be on the application for the committee to review. To request updates to attachments, prior to the committee review of applications, please contact humanresources@tmcc.edu.

In order to be given full consideration all of the following must be attached to your application.

1) Resume/CV

2) Cover Letter

3) Contact Information for three (3) Professional References - Please make a note if you do not want your present employer contacted unless necessary to determine your qualifications for the position.

Posting Close Date
05/24/2026

Note to Applicant

Applicants should fully describe their qualifications and experience with specific reference to each of the minimum and preferred qualifications. Search committees will use this information to determine that applicants meet minimum qualifications as listed in the job announcement.

This posting will close at 12:00 am on the date listed above. The posting will no longer be available to apply to after 11:59 pm the day prior.

All documents, including unofficial transcripts for academic positions, must be received prior to the closing date listed on the job announcement.

Employment is contingent upon successful completion of a criminal background check upon hire.

As part of the hiring process, applicants for positions in the Nevada System of Higher Education may be required to demonstrate the ability to perform job-related tasks.

Schedules are subject to change based on organizational needs.

To apply, visit https://nshe.wd1.myworkdayjobs.com/en-US/TMCC-External/job/TMCC---Truckee-Meadows-Community-College---Dandini-Campus/Director-of-Marketing_R0151608-1

Truckee Meadows Community College is a comprehensive educational institution located in Reno, Nevada and is part of the Nevada System of Higher Education. TMCCs five instructional sites and numerous community locations serves an increasingly diverse population of more than 11,000 students each semester. TMCC, an HSI (Hispanic Serving Institution), is a progressive institution that celebrates inclusion and diversity while supporting core themes of academic excellence, student success, and access to lifelong learning.

A vital leader in the New Nevadas growing economy, TMCC is located near the beautiful Sierra Nevada Mountains in an environment rich with a thriving arts, culture, food scene, abundant outdoor activities, and a family-friendly local community. It is only a 3.5 hour drive to San Francisco, CA, a 40-minute drive to Lake Tahoe, and within easy driving distance of four national parks (Great Basin, Yosemite, Lassen, and Death Valley). For more information, please go to www.tmcc.edu or view our virtual tour at tour.tmcc.edu.

The Nevada System of Higher Education (NSHE) is committed to providing a place of work and learning free of discrimination on the basis of a persons age, disability, whether actual or perceived by others (including service-connected disabilities), gender (including pregnancy related conditions), military status or military obligations, sexual orientation, gender identity or expression, genetic information, national origin, race, or religion.